Privacy Policy

Effective Date: July 28, 2025

At Plaridel Products & Services, Inc. (“Plaridel,” “we,” “our,” or “us”), we value the privacy of your personal information, particularly as it relates to the care of your animals and your transactions through our physical and online platforms. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our websites, participate in our programs, or purchase from our brands, including MyPETS, PINKPig, Pet iCHIP, REQ and Semen Cardona Filipinas.

By accessing or using our services, you agree to the terms outlined in this Privacy Policy.

Scope and Roles

  • Personal Information Controller (PIC): Plaridel Products & Services, Inc. (and its operating brands listed above).

  • Personal Information Processors (PIPs): Third parties that process data on our behalf (e.g., payment gateways, couriers, IT and cloud providers) under written data processing agreements.
  • Coverage: This notice applies to our websites, mobile applications, in‑store digital systems, customer service channels, loyalty/registration programs, trainings, and events.

1. Information We Collect

We collect information to operate effectively and deliver our services responsibly across our business units (animal health, genetics, and e-commerce).

Information You Provide to Us:

  • Account Registration: When creating an account on our website or mobile app, we collect your email address for authentication and user identification.
  • Profile and Billing Details: We may request your full name, billing/shipping address, and contact number to process transactions and ensure proper delivery of products or services.
  • Transaction Data: Includes product purchases, order details, payment confirmation (via secure third-party processors), and related logistics.
  • Program/Training/Event Records: Enrollment details, attendance, evaluations/certificates, and photo/video recordings where applicable (with consent or other lawful basis).
  • Communications and Feedback: Any data you provide when you contact customer support, participate in surveys, or provide feedback.

Information Collected Automatically:

  • Device & Usage Data: IP address, browser type, operating system, and browsing activity.
  • Cookies and Analytics: Used to analyze web traffic and improve functionality. Non‑essential cookies (e.g., advertising, cross‑site analytics) will only run with your consent.
  • services and delivery options.

Special Categories: We generally avoid processing sensitive personal information. If it becomes necessary (e.g., for regulatory compliance or veterinary biosecurity), we will do so under an applicable lawful basis and with enhanced safeguards.

2. How We Use Your Information

We use collected data for the following purposes:

Service Delivery and Account Management

  • Process and fulfill orders
  • Manage user accounts and preferences
  • Deliver customer support

Communication

  • Send order confirmations, delivery updates, and other essential notifications
  • Provide marketing updates, newsletters, or product announcements (opt‑in basis only)

Improvement and Development

  • Analyze usage patterns for improving our platforms
  • Enhance existing products and develop new offerings

Security and Compliance

  • Detect and prevent fraud or misuse
  • Ensure compliance with applicable laws and regulatory requirements (e.g., DA, BAI, FDA, SEC, and NPC rules)

3. Lawful Bases for Processing

We process personal data only when a lawful basis under Philippine law applies, including:

  • Contract Necessity: To enter into or perform a contract with you (e.g., fulfill orders, warranty/returns).
  • Legal Obligation: To comply with laws, regulations, and law‑enforcement requests.
  • Legitimate Interests: For fraud prevention, network and information security, business analytics, and service improvements—balanced against your rights and expectations.
  • Consent: For non‑essential cookies, direct marketing, photos/videos at events, and other activities not covered by the bases above. Consent is granular, freely given, specific, informed, and revocable at any time; withdrawal does not affect prior lawful processing.

4. How We Share Information

We may share information under the following conditions:

  • Service Providers (PIPs): Payment gateways, courier partners, IT/cloud providers, and analytics services—only as necessary to perform contracted functions and subject to written data processing agreements that impose confidentiality, security, and breach‑notification obligations.
  • Affiliates and Business Units: Within Plaridel’s corporate structure for centralized operations consistent with this Policy.
  • Legal Obligations: When required by law or lawful request by authorities.
  • Business Continuity: In mergers, acquisitions, or organizational restructuring, provided data protection obligations continue and affected individuals are informed of material changes.
  • With Consent: When you explicitly authorize sharing for promotional or collaborative purposes.
  • Anonymized/Aggregated Data: Non‑identifiable information may be shared for statistics and industry insights.

We do not sell your personal data.

5. Data Protection and Security

We implement reasonable and appropriate organizational, physical, and technical measures, including access controls, encryption in transit, role‑based access, vendor security due diligence, and secure development and change‑management practices. We also perform privacy impact/risk assessments where processing may pose high risks to individuals. While we strive to protect your data, no electronic storage or transmission method is fully secure; please keep your credentials confidential and enable multi‑factor authentication where available.

6. Your Rights

Subject to applicable law, you have the right to:

  • Be Informed about our processing activities through this and layered, context‑specific notices.
  • Access and Update/Rectify your personal information through your online account or by contacting us.
  • Object to processing based on legitimate interests, and to opt out of direct marketing at any time.
  • Data Portability where technically feasible for data you provided to us.
  • Erasure/Blocking in appropriate circumstances (we may retain limited data where required by law or for establishment, exercise, or defense of legal claims).
  • Withdraw Consent at any time without affecting the lawfulness of processing before withdrawal.
  • File a Complaint with the National Privacy Commission (NPC).
  • Manage Cookies via our cookie banner and your browser settings.

7. Data Retention

We retain data only as long as necessary to fulfill the purposes described in this policy, to comply with legal, tax, accounting, and regulatory requirements, to resolve disputes, and to enforce our agreements. When no longer needed, personal data is securely deleted, anonymized, or archived in a restricted repository pursuant to our retention schedule.

8. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal data from children. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us so we can take appropriate action. Where processing of a minor’s data is necessary (e.g., event participation), we require verifiable parental/guardian consent and adopt child‑oriented transparency and safety measures.

9. Cross‑Border Transfers

We may transfer, store, and process your information outside the Philippines (e.g., cloud hosting). In such cases, we ensure a level of protection comparable to Philippine standards through contractual safeguards and risk assessments.

10. Breach Management and Notifications

If we become aware of a personal data breach that is likely to pose a real risk to your rights and freedoms, we will evaluate, mitigate, and notify the National Privacy Commission and affected individuals within statutory timelines and manner prescribed by law. We also maintain incident response procedures and vendor notification obligations.

11. Cookies and Similar Technologies

We use essential cookies to operate the site. Non‑essential cookies (e.g., analytics/advertising) are used only with your consent. You can change your preferences anytime via our cookie banner or browser settings. Some features may not function without certain cookies.

12. Transparency for E‑Commerce Transactions

For online sales, we disclose key merchant information (legal name, addresses, contact details), prices, product descriptions, shipping/returns/warranty policies, and available redress mechanisms, consistent with applicable e‑commerce and consumer protection rules.

13. Links and Third‑Party Services

Our websites may link to third‑party sites or integrate third‑party services (e.g., payment, maps, social media). Their privacy practices are governed by their own policies. We are not responsible for their content or privacy practices.

14. Changes to This Policy

This Privacy Policy may be updated periodically. Material changes will be posted on this page with an updated “Effective Date.” Where required by law, we will seek your consent to material changes.

15. Contact Us

For privacy‑related concerns or to exercise your rights:

Data Privacy Officer

Plaridel Products & Services, Inc.
35 Danupra Street, Veterans Village, Project 7, Quezon City, Metro Manila, Philippines

📧 privacy@plaridelproducts.com.ph

You may also contact the National Privacy Commission (NPC) via privacy.gov.ph or email info@privacy.gov.ph.

 

16. Governing Law

This Privacy Policy is governed by the laws of the Republic of the Philippines. Any disputes shall be brought before the proper courts of Quezon City, to the extent permitted by law.