Plaridel Products and Services Inc.
is a Filipino-owned company with over 30 years of experience advancing agribusiness technologies. We develop patented solutions and distribute a wide range of products—from animal health therapeutics, nutritional and nutraceuticals, and identification technologies, to breeding technologies. Our expertise spans pig and cattle genetics, microchip identification, and animal nutrition products. Through our investment in Semen Cardona Filipinas Inc., we’ve established the most modern pig genetic transfer center in the Philippines. We’re also building a cattle seedstock farm in partnership with top US genetic companies to accelerate the improvement of beef cattle genetics through embryo transfer and artificial insemination.
Backed by extensive regulatory knowledge and nationwide logistics, we efficiently deliver innovations to government agencies, large commercial operations, and both companion and food-producing livestock sectors. Looking ahead, we plan to expand our animal breeding expertise—from breeding operations to genetic preservation—while continuously enhancing our product offerings and distribution capabilities. Driven by our belief in the Philippines’ significant potential, we welcome new collaborations that foster growth and innovation.
Plaridel Products and Services Inc.
is a Filipino-owned company with over 30 years of experience advancing agribusiness technologies. We develop patented solutions and distribute a wide range of products—from animal health therapeutics, nutritional and nutraceuticals, and identification technologies, to breeding technologies. Our expertise spans pig and cattle genetics, microchip identification, and animal nutrition products. Through our investment in Semen Cardona Filipinas Inc., we’ve established the most modern pig genetic transfer center in the Philippines. We’re also building a cattle seedstock farm in partnership with top US genetic companies to accelerate the improvement of beef cattle genetics through embryo transfer and artificial insemination.
Backed by extensive regulatory knowledge and nationwide logistics, we efficiently deliver innovations to government agencies, large commercial operations, and both companion and food-producing livestock sectors. Looking ahead, we plan to expand our animal breeding expertise—from breeding operations to genetic preservation—while continuously enhancing our product offerings and distribution capabilities. Driven by our belief in the Philippines’ significant potential, we welcome new collaborations that foster growth and innovation.
is a Filipino-owned company with over 30 years of experience advancing agribusiness technologies. We develop patented solutions and distribute a wide range of products—from animal health therapeutics, nutritional and nutraceuticals, and identification technologies, to breeding technologies. Our expertise spans pig and cattle genetics, microchip identification, and animal nutrition products. Through our investment in Semen Cardona Filipinas Inc., we’ve established the most modern pig genetic transfer center in the Philippines. We’re also building a cattle seedstock farm in partnership with top US genetic companies to accelerate the improvement of beef cattle genetics through embryo transfer and artificial insemination.
Backed by extensive regulatory knowledge and nationwide logistics, we efficiently deliver innovations to government agencies, large commercial operations, and both companion and food-producing livestock sectors. Looking ahead, we plan to expand our animal breeding expertise—from breeding operations to genetic preservation—while continuously enhancing our product offerings and distribution capabilities. Driven by our belief in the Philippines’ significant potential, we welcome new collaborations that foster growth and innovation.
Vision Statement
By 2030, we will pursue growth by making focused efforts to improve our products, services, and capabilities, and expand through investments that advance the competitiveness of Philippine agribusiness.
Vision Statement
By 2030, we will pursue growth by making focused efforts to improve our products, services, and capabilities, and expand through investments that advance the competitiveness of Philippine agribusiness.
By 2030, we will pursue growth by making focused efforts to improve our products, services, and capabilities, and expand through investments that advance the competitiveness of Philippine agribusiness.
Core Values
PLARIDEL is GOD given. If we thrive, it is not through our skills, competence, abilities, intelligence nor resources… but because HE ENABLES US. Under our stewardship, His purpose will be the company’s purpose.
Whatever we do, big or small, noted or maybe unnoticed should give honor to our country.
What our CUSTOMERS define our success. We will LISTEN and RESPOND to customers in order to serve them better and to improve ourselves.
That the Competitive and Innovative QUALITY of our products and services should be the defining advantage of PLARIDEL.
PLARIDEL will continually SEEK and FIND new ways to make its position competitive.
Its management and staff are accountable for maintaining moral standards, corporate standards and quality standards in our products and services.
The RIGHT EMPLOYEES comprise the backbone of the organization and through them the ideals, goals and purpose of the company will be realized.
We focus on finding the right partners who share our values and vision. Together, we foster relationships built on mutual respect and collaboration to achieve shared goals.
Whats in our Name and Logo?
Plaridel recognizes the efforts of Marcelo H. del Pilar, a Filipino hero who used “Plaridel” to champion love of country, freedom, and social justice. We chose this name to reflect our pride as Filipinos and our commitment to supporting our nation’s growth—principles that guide our work in agribusiness and beyond.
Our logo features the color green to symbolize our roots in agriculture, while its salakot-inspired shape honors Filipino heritage. The upward peak at the center signifies growth, reflecting our dedication to fostering innovation and advancement in everything we do.
Plaridel recognizes the efforts of Marcelo H. del Pilar, a Filipino hero who used “Plaridel” to champion love of country, freedom, and social justice. We chose this name to reflect our pride as Filipinos and our commitment to supporting our nation’s growth—principles that guide our work in agribusiness and beyond.
Our logo features the color green to symbolize our roots in agriculture, while its salakot-inspired shape honors Filipino heritage. The upward peak at the center signifies growth, reflecting our dedication to fostering innovation and advancement in everything we do.
Industries Served
With a diverse and extensive nationwide network, including dedicated sales representatives and strategically located regional warehouses, we proudly support a wide array of industries across the country. Our capabilities span companion animal care, livestock production, and strategic partnerships with government agencies. Our extensive client base includes veterinary practices, pet shops, commercial livestock producers, and national and local government institutions. We remain committed to delivering specialized solutions, empowering our clients to achieve their goals effectively and sustainably.
Since our establishment in 1994, we have continuously expanded our nationwide activities, ensuring comprehensive service coverage and support for each market segment. Below is an overview of the industries we actively serve:
Since 2004, we have built a strong nationwide network, supporting veterinarians, veterinary hospitals, pet specialty stores, dog breeders, and animal welfare organizations with tailored solutions and dependable service. Our brands are recognized and trusted throughout the industry for quality and reliability, with more than 25 products specifically for companion animals and ongoing development of new solutions. Additionally, our pet identification business, PET iCHiP, proudly maintains a database with more than 30,000 registered pets.
- Veterinarians: Over 800 actively engaged professionals nationwide; we participate in major practitioner meetings to provide the latest products and technologies.
- Veterinary Hospitals: Over 450 nationwide, consistently stocked with our products.
- Pet Shops and Specialty Stores: More than 500 outlets nationwide.
- Dog Breeders: Active participation in breeder organizations to promote responsible pet ownership.
- Animal Welfare Organizations: Trusted collaborations and consistent advocacy support.
From the peak success of the local pig industry through its most challenging times, we have consistently stood by commercial pig farms across the Philippines, demonstrating resilience and unwavering commitment. Our strength lies in our established and trusted relationships with over 300 premier farms, influential swine practitioners, reputable regional distributors, and major feed millers nationwide. Through these partnerships, we continuously provide critical support, innovative solutions, and expertise to sustain and advance the industry.
The cattle and carabao market segment is experiencing a renaissance in the Philippines, and we proudly serve as a catalyst for its development. Recognizing the significant gap between current supply and national demand—where only 7% of beef requirements and 1.5% of dairy needs are domestically fulfilled—we have invested significantly in building a seed stock farm equipped with advanced embryo transfer and artificial insemination technologies. Our goal is to produce high-quality breeders to drive growth specifically in the cattle and carabao sectors. We are also expanding our product offerings in health, nutrition, and genetics, and continuously improving our sales and service systems.
Goat meat, a traditional celebration food among Filipinos, has rapidly increasing consumption. Production practices are modernizing, and our extensive network of agrivet shops is crucial in meeting industry needs. We continue developing specialized dosage forms tailored specifically for small ruminants.
We collaborate extensively with the Department of Agriculture on various significant projects, including animal identification systems, supply of health and nutritional products, and beef cattle breeders. A cornerstone of our strength is our comprehensive range of licenses, encompassing product development, importation, animal supply, and the importation of genetic materials such as semen and embryos. These licenses significantly enhance our capability to deliver specialized and regulatory-compliant solutions. Our robust industry knowledge and deep regulatory expertise further ensure effective and efficient support for government initiatives.
We maintain active partnerships with numerous LGUs nationwide, notably through projects such as the PET iCHiP animal identification system implemented in major cities like Makati, Pasig, Quezon City, Las Piñas, Koronadal, and Baguio City. Additionally, we collaborate closely with LGUs on advocacy initiatives, supplying essential health and nutritional products, and leveraging our expertise to enhance local livestock programs. These strong relationships underscore our commitment to sustainable agricultural and community development.
